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Friday, September 28, 2007

Proton venturing into Thailand

Proton is so daring to venture into the territory of Toyota and Honda. Thailand is well-known as the manufacturing and distribution hub for Toyota and Honda in ASEAN. Toyota Vios and Honda City from Thailand is most welcomed by Malaysian car buyers. Will Thais car buyers support Proton like how Malaysian support the Toyota Vios and Honda City ? Proton targets to sell 3000 units in next year. Penetrating Thais market is a big challenge to Proton because Thailand is a market dominated by Toyota. Proton need to collide with Toyota again but this time not at home country but in Thailand.

Les's keep updated on Proton Venturing into Thailand news
Proton Sees Exports Doubling By Next Year - Bernama (2007-09-27)
Malaysia's national car maker Proton Holdings Bhd is confident that its exports will reach 44,000 by year end and be doubled next year when new markets are opened up in China and Thailand.

Proton announces local partnership - Bangkok Post (2007-09-28)
Malaysia's national carmaker, Proton, has announced a partnership with Phranakorn Auto Sales Co (PAS) as its authorised local distributor in Thailand. ''We are confident in the potential of PAS, which has aggressive marketing plans to penetrate the local market. PAS also has better knowledge about the local market and people,'' said Dato Haji Syed Zainal Abidin Syed Mohamed Tahir, the managing director of Proton Holdings Bhd.

Proton targets youth - Bangkok Post (2007-09-28)
The Malaysian national carmaker, which has inked a deal with Phra Nakorn Automobiles to officially handle distribution in the country yesterday, hopes to fill the B400,000 price range in the passenger car market that's relatively untapped by major players.

Big Proton plans for Thailand - The Star Online (2007-11-23)
Amid the scepticism whether Proton Holdings Bhd is able to operate on its own, the national carmaker is forging ahead to enter the Thai market.

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