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Saturday, July 12, 2008

Peugeot 407 Malaysia

Many people have witnessed the launching of the locally-assembled Peugeot 407 by Nasim Sdn Bhd (NSB) at Peugeot Blue Box 3S centre in Glenmarie, Shah Alam. The new Peugeot 407 comes with addition of VVT (Variable Valve Timing), revised automatic transmission, 17-inch alloy wheels, Xenon headlights, automatic headlights, automatic wipers and electrically controlled front seats. The new 407 horsepower has been increased from the previous 137bhp to 140bhp.

Although the 407 is not a completely new model, Nasim has make the launching a remarkable event in Malaysia automobile industry by introducing 2 versions of Peugeot 407 at an unbelievable price:
RM 125,888 - Peugeot 407 Standard
RM 133,888 - Peugeot 407 Full Specification
The full specification version also comes with leather seat and GPS system.

Both prices are on the road. Yes!!! It is real. OTR price. No joke. Improved Peugeot 407 at lower price. You can get this European Prestige car at Honda Civic price tag. Please don't get wrong by thinking that Peugeot 407 is in the same class as Honda Civic 2.0. Peugeot 407 should be the rival for Honda Accord and Toyota Camry instead. For those who are not aware, Peugeot 407 was previously priced at around RM 160,000 by Cycle & Carriage Bintang, which was even higher than Honda Accord and Toyota Camry. Nasim has done a great job in letting Malaysian own an European prestige car at an affordable price. Nasim Sdn Bhd is humblely targeting to sell 150 units of Peugeot 407 a month.

The new Peogeot 407 will be assembled at Nasim's plant in Gurun, Kedah. Nasim will assemble the car with 40% local parts. Francois Poirier, director, Asia-Pacific and Africa, international operations, Automobiles Peugeot affirmed that the Peugeot 407 assembled in Malaysia is as high quality and similar as the 407 assembled in France. He also said that the company planned to introduce more models in Malaysia soon, including the 207 GTI, 207cc and 308 RCZ.

Peugeot 407 is powered by 2-litre EFI DOHC engine with VVT. The engine can produce up to 140bhp at 6000 rpm and 200NM torque at 4000 rpm. This coupe-like sedan reach the 206 km/h at max.

In terms of safety, Peugeot 407 was awarded with Euro NCAP 5 star rating. This coupe-like Executive car comes with 7 SRS Airbags:
1) 2 front airbags
2) 2 side airbags
3) 2 curtain airbags
4) 1 steering column / knee airbag

The braking system is equipped with Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), Electronic Stability Program (ESP) and Dynamic Stability Control (DSC). The Peugeot 407 is using ventilated disc brakes at the front and solid disc brakes at the rear.

The following features come with all Peugeot 407 as standard:
1) Anti-Lock Braking System (ABS)
2) Electronic Brake Distribution (EBD)
3) Emergency Brake Assist (EBA)
4) Electronic Stability Program (ESP)
5) 17-inch Alloy Wheel
6) Auto Xenon Headlights with Auto Level Adjust
7) Auto transmission with Porsche Tiptronic System
8) JBL Hi-Fi System with 10 speakers and 240 watts amplifier
9) 6-Discs CD Changer
10) 7 SRS Airbags
11) Electric powered front seat
12) Dual-Zone Air-Conditioning System
13) Auto dimming rear view mirror
14) Spare tyre with full wheel size
15) Immobilizer
16) Reinforced windows (laminated glass)

Price comparison with other makes and models:
RM 125,288 - Honda Civic 2.0
RM 125,888 - Peugeot 407 Standard
RM 133,888 - Peugeot 407 Full Specification
RM 137,311 - Toyota Camry 2.0E
RM 137,976 - Honda Accord 2.0 VTi
RM 147,188 - Toyota Camry 2.0G
(Prices are On The Road without Insurance)

News update on Peugeot 407
Locally-assembled Peugeot 407 unveiled - theStar Online (2008-07-10)Naza group subsidiary Nasim Sdn Bhd, which took over the Peugeot franchise in January, aims to sell 150 units of its first locally-assembled Peugeot 407 2.0 monthly.

Nasim to make Malaysia Peugeot's manufacturing hub - Business Times Online (2008-07-10)NASIM Sdn Bhd (NSB), the local franchise holder of Peugeot marque, plans to make Malaysia the manufacturing hub for selected Peugeot vehicles in its move to penetrate the other right-hand drive markets.

Nasim launches the new Peugeot 407 2.0. - (2008-07-10)
Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque today launched the new Peugeot 407 at its flagship 3S centre, the Peugeot Blue Box, Glenmarie in Shah Alam.

200 bookings for new Peugeot - theStar Online (2008-04-02)Nasim Sdn Bhd, the franchise holder for Peugeot cars, has received almost 200 bookings for the new Peugeot 407, which is expected to be launched in May.

How do you think ? Looking at the features / equipments that come with the new Peugeot and the competitive price, can Peugeot 407 cut a big pie in the 2.0 Executive Sedan market ? Will Malaysian still stick to Toyota Camry and Honda Accord as the preferred choice ?


  1. Peogeot is my dream car

  2. From 160K to 125K. Naza Boleh

  3. it definitely will make those who never thought of 407 to really consider this option now.

  4. Honda Accord has more horsepower than 407.

  5. I hardly see any 407 running on the road. I can see Camry and Accord everywhere.... the answer already there. 407 cannot win accord and camry in malaysia even with lower price

  6. 407 look simple but nice than accord and camry..

  7. accord and camry still conquer malaysia road. hardly see any 407 on the road

  8. might doesnt mean right. many ppl buy accord/camry dun mean 407 cant beat em.

  9. I think Nasim make a good job to bring down the 407 price. For me features is more important. 407 come with 7 airbag, and 10 JBL speaker and carry the European brand that sound better compare to the Japanese car. I hope the Japan car maker will reduce the price or someone have to make Japan car CBU.

  10. I've driven my 407 (CKD) from JB to Ipoh in 6 hours.. Marvelous!

  11. I totally like it,because not many people drive Peugeot car in Malaysia,it will make my car look difference compare with other car.And now 407 price in almost same with Civic and Accord,this make my dream car change to 407.It's design is nicer compare with Civic and Accord...I love it...

  12. You guys know how to pronounce Peugeot? It's read as "pi jorrrrr". You have to drag the "jorrrr" tone.

  13. 407 finally managed to beat the accord and camry in price , features and looks !!!

  14. 407 finally managed to beat the accord and camry in price , features and looks !!!

    Frank Tan owner of 2 Honda Accords 2005 and 2009 and a Toyota Camry 2009

  15. Bryan said :
    You guys know how to pronounce Peugeot? It's read as "pi jorrrrr". You have to drag the "jorrrr" tone.

    Wrong !!! it is pronounced as " Per-shoh "
    Frank Tan

  16. correction : "Per - Zhoh" and not "pi jorrrrr"

    Frank Tan

    1. it's pronounce as ploohhh ton.

  17. I am trading in my 2005 Honda Accord for the Peugeot 407 !!!( pronounce as Per- zhuh )

    Frank Tan

  18. definitely more classy than honda accord

  19. 407 definitely more unique and striking compare to boring Toyota and Honda because they are everywhere on the road!!!

  20. my dream car is Toyota Camry.. but after hearing advise from a good friend of mine.. that 407 is more worth it than Toyota Camry or Honda he said..

    I am so confused.. Dont know which one to choose now.. please advise..!

  21. looks great, but anyone out there can tell me that at speed of above 120 kph, thus the car still remain silent, heard that is noisy at the speed.....

  22. Honda Accord has more horsepower? Really? are you sure? Then why are they HOGGING roads? Have any of you who claimed Honda or Toyota better, driven a Peugeot? If not? Pleaseeee.....

  23. If the 407 design more sporty almost like 308 more excellent...i`m thinking which one i wanna buy it 308 or 407?????I mostly like 2.0cc more but 407 design look not so sporty

  24. Hi Michael,
    The 407 look sporty to me also, especially black colour. 308 is a new model while 407 is an old model, maybe this is the reason why 308 looks better. 408 already launched in other countries.


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